Perrin Brewing Co.

 
 

Craftsmanship Series

A video series highlighting Michigan artists and their stories.

The importance of supporting local businesses and celebrating small victories has become more apparent than ever during the pandemic. To honor local makers, Perrin Brewing launched the Craftsmanship Series. Perrin Brewing was founded on liquid craftsmanship, it was an honor to showcase a collaboration with local organizations and people who dedicate their lives to hand-crafted goods and services across all industries.

 

No Rules Online Bottle Release

In Spring 2020 and 2021 designed and managed online beer release during pandemic that generated 4,000+ store visits, 1,400 orders and over $300K sales in 6-hours.

 

Brand Ambassador Program

The Perrin Brand Ambassador marketing campaign partnered with young, Mid-west connected lifestyle influencers. Through this partnership the goal was to build Perrin brand awareness of new products, the Pub taproom, events, etc. through the voice and platform of each authentic influencer.

A Brand Ambassador is an arm extension of the brand, culture, and community.

  • Launched Brand Ambassador Program with combined reach of additional 20,000+ impressions per month

  • Creating mutual, lasting relationship to foster over the years

 

Interactive Brew

The Interactive Brew project allowed the craft beer community to weigh in on aspects of Perrin’s next brew, including style and sub-style, flavor elements and the name of the beer.

This project was a brand-new program created during the pandemic to foster engagement and a sense of community during quarantine.

At the end of the voting process, the Perrin Brewing team did a livestream brew showing each step in the brewing process along with behind-the-scenes view and Q&A with Brewers.

 

Ice Jam Winter Festival

Created an outdoor Winter Festival, Ice Jam and Frostbite 5k race with over 600 runners in January 2017 for Perrin Brewing while supporting local charity organization Kids’ Food Basket. The event continues to grow year after year.

  • January 2017 donated $20,000 and collected 2,151 lbs of food

  • January 2018 donated $20,000 and collected 1,700 lbs of food

  • January 2019 donated $10,000 and collected 661 lbs of food

  • January 2020 donated $20,000 and collected 763 lbs of food

  • January 2021 donated $5,400 (Virtual Event)

  • January 2022 donated $3,000 and collected 192 lbs of food (Virtual Event)

 

Craft Cooking Crate

A curated craft beer dinner to-go! Pre-portioned contents, step-by-step instructions, and video tutorials to cook a spectacular beer dinner from the comfort of your home.

‘Very entertaining to prepare a delicious meal and enjoy a few bevs with my Husband. Helped us prepare something we haven’t made before which is fun. Very well put together!’

‘The production value (printables and videos) were great! I was really impressed with that. The dishes were tasty and easy to make, while still feeling like an elevated meal that I would get at a restaurant.’

‘It was involved enough that we could learn new techniques and ned foods - a delicious result!’

 

Perrin-inspired Beer Cheese Pretzels

Launched a snack-worthy partnership with Pop Daddy Snacks! The two Michigan companies have joined forces to create Perrin Brewing Company-Inspired Beer Cheese Pretzels – the perfect snack to enjoy with Perrin beer. 

Pop Daddy Beer Cheese Pretzels, offering the perfect blend of cheesy seasoning and crunch factor, are designed to enjoy with refreshing Perrin 59-10 IPA. 59-10 is a traditional IPA with a modern twist, featuring a blend of old-school and new-age hops and balanced by a sweet, malty backbone. Pair the two for the ultimate Michigan-made snacking experience.

“Their focus on natural, locally-sourced ingredients and commitment to quality make Pop Daddy a dream to partner with,” said Perrin’s Senior Marketing Manager, Lindsey VanDenBoom, “and when local Michigan-based companies come together with a common goal, great things happen.”

“We are very appreciative and excited  about our collaboration with Perrin. With both companies based in Michigan and focused on quality, flavor, and innovation in our respective categories, it makes total sense,” stated Mark Sarafa of Pop Daddy Snacks. “After all, beer and pretzels are ageless companions!”

When it comes to beer and snacking, choose Michigan-made, with Pop Daddy Snacks and Perrin Brewing Company beer. Try them at the Perrin Pub, find these products at retailers statewide, or click here to purchase Pop Daddy Beer Cheese Pretzels. 

Clear Coast Cocktail Series

Launched branding for Clear Coast, Hard Seltzer.

  • Drafted video script

  • Created cocktails

  • Shot and edited video

  • Photography of each cocktail

  • Social media management